WORKFLOW; Understanding the 3D process and how to work efficiently with a 3D Designer.


Often when working with clients new to the world of computer generated imagery we are asked about our process, and how involved they can be in it.  Naturally clients want to be involved and have the chance to make comments and changes throughout the process.  We have outlined here our process, in order to help those new to 3D to understand what they should expect to see at each stage of the process and how to work with us to make the process as efficient as possible, and ensure they get the images they want.

The Brief

The first step is compiling the design brief.  In order to understand and visualize your design, we need your design plans. Usually we are given site plans or floorplans, and elevations as PDF’s.  If the design is complex it is usually better if CAD files can also be supplied.  Photos of the property are also very useful for us.

In addition to the design drawings we need photos of all the materials and finishes in the design.  For interior renders, we also need photos of all the furniture, fittings and furnishings, as well as details of all the fabrics and finishes used on these.  To make this clear it helps if you can provide a written brief that clearly shows where each material is to be used.

Generally speaking the more information provided at the beginning, the better chance we have of getting the initial draft close to the design you have in mind.  Hence, saving time on doing numerous revisions.

Lastly, the brief should specify how many images you require and the viewpoints of these.

STEP 1 – Building the 3D Model

After we have the completed brief our next step is to build the 3D model.  We will send drafts of this for you to check, though at this stage there is nothing pretty to see.  At this point the model has no textures or lighting so looks dull and lifeless.   When reviewing the model at this stage we only ask clients to review the shape and proportion of all elements.

STEP 2 – Adding the textures and Lighting

After the model is complete, we will add the materials and finishes following your brief.  To ensure we get it right it is useful if we are provided with clear photos of the finishes.  Once again, we will send you draft renders for your to comment and make changes on. Though it is important to understand that the images we send at this stage will still not correctly show the colours and textures as there is no lighting.

STEP 3 – Adding the Lighting

After the materials are correctly added we will add the lighting and produce a higher resolution image for you to sign off on before we do the final rendering.  Again you will have the change to make changes at this stage before we do the final rendering.

STEP 4 – Final Rendering and Post-Production

Following your approval of the draft render we will do a final high resolution rendering and some post production work in Photoshop to ensure everything looks exactly as you want it.  If you require people, cars or background images in your final visual, these are added at this stage, and you will have the chance at this stage to comment on these before we issue the final image.